Ebook Free , by Deb Gabor
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, by Deb Gabor
Ebook Free , by Deb Gabor
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Product details
File Size: 1388 KB
Print Length: 170 pages
Simultaneous Device Usage: Unlimited
Publisher: Lioncrest Publishing (March 5, 2019)
Publication Date: March 5, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07NQ1TVDW
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Amazon Best Sellers Rank:
#52,569 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is a must-read for any entrepreneur and most of the big multi-nationals out there. Marketing is hard, any business person knows this, but "Irrational Loyalty" is about more than just marketing, this book looks realistically at how your company is your brand, and how everything you do from the top down affects how the public sees your brand. Her real-world examples of how some companies (MGM, Dick's Sporting Goods, P&G) turned potentially crippling situations into marketing triumphs, while others stepped deeper into their own doo-doo offer great suggestions for any business to thrive in turbulent times.Social media has changed marketing and how we perceive companies forever, and Deb Gabor gets that. There are tips here that will change the way I do business forever. This book should be recommended reading for anyone starting or growing a business, highly recommended.
We live in a time where sensationalized stories designed to get more clicks and views have become the norm. A time where a business is considered guilty until proven innocent. A time where even the most vigilant businesses can overnight be cast as the “villain†in the eyes of their customers.In this fragile time, we can all benefit from the experience and expertise of Deb Gabor, a seasoned warrior at the forefront of ensuring brands are not only protected, but seize the opportunity to turn bad press to good.
Since reading Irrational Loyalty with my teams, we now have cohesive branding messaging and strategy. Highly recommend to anyone building a brand online, from building audience-worthy content to more importantly, keeping them engaged, this book is full of ah-ha moments!
If you're a business owner or brand manager, stop what you're doing right now and read this book. It's packed full of incredibly helpful information on how to build a brand that lasts. Reading through it has been incredibly helpful for me as I build out my own branding and messaging.
Deb Gabor is one of the leading experts on branding today and reading her new book shows why. Companies large and small will benefit exponentially from her advice and this book was an engaging and enlightening read. I highly recommend this book for any marketer.
Deb Gabor brings a wealth of factual information-in this book. If you want take your business to the next level read this book! I don't care what level of business you are in, this book will help build your own "loyal following".
It’s so refreshing to read a book with recent and relevant case studies. Crisis seems to happen every day to brands and Deb highlights how these big name brands navigate the crisis waters.
In 4.5 hours, you could go on a very long walk – and come back, you could binge watch whatever is streaming, you could run errands, or you could read Deb Gabor’s newest book, “Irrational Loyalty.†I’m thinking you might want to do all of that – but read Deb’s book first so that it can inform everything else you do.Deb takes us on an exclusive behind-the-scenes tour of fresh brand successes, disasters, and salvage operations. Think of yourself as Ebenezer Scrooge accompanying the Ghost of Christmas Past – but you get to see the recent past of other companies and apply the lessons to your own future.In “Irrational Loyalty,†we learn that we don’t need to market to everyone, only to our ideal customer. Our mission is to identify the customer who will be most profitable, a delight to serve, and will buy from us repeatedly. Developing an emotional bond with our customers by consistently demonstrating shared values and beliefs creates irrational loyalty."Irrational Loyalty" teaches us how to do our job well AND enjoy the adventure.
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